Safeway
Integrated Inserts has been running a Safeway specific retailer program for 17 years that provides the manufacturer with a valuable marketing program to advertise and promote their brands and, at the same time, provides a desirable tool to leverage the retailer for merchandising consideration.
As part of our Safeway co-op program, brands have one page plus two-sides of a gatefold . You can use the gatefold for recipe cards disseminating up to 6 unique recipes that feature the retailer’s private label brands integrated into the ingredients of each recipe.
Manufacturer offers the retailer the gatefolds in exchange for incremental in-store merchandising consideration. The retailer can use the gatefolds to advertise and promote their own private label brands or category events.
These gatefolds provide 3 recipe cards that both feature the manufacturer’s brand and the retailer’s private label brands and provide the consumer with millions of recipes. These recipes increase sales and store traffic and is a “win-win” for both the retailer and manufacturer.
Our Safeway program runs 6x’s per year in the Northern California region.
“We have been using Integrated Inserts gatefolds as a unique way to build the equity of our own brands for over 10 years. We have found them to be a highly effective and impactful way to drive awareness and sales and will continue to use them going forward.”
— Geoff White
President, Own Brands Albertsons Companies
“Anytime Integrated Inserts’ programs run, Safeway experiences a double-digit increase in sales.”
— A Safeway Buyer