• A brand receives space for their advertising as well as gatefolds to use as a negotiating tool to give to the retailer in return for merchandising consideration.

• Inserts feature the “Best Read Ads” that appear in Good Housekeeping and Woman’s Day magazines to help build brand equity and drive sales at the retailer using a proven media vehicle.

• Ad and gatefold increase sales of your brand.

Retailer Benefits

• Provides gatefold that reach heavy shoppers which allows the retailer to promote their own private label brands, promotions or category initiatives.

• Creates incremental programs that deliver incremental trade dollars and incremental sales.

• Provides advertising and recipe dissemination to increase sales of the retailer’s private label brands.

• Funded out of marketing/shopper dollars and never out of trade dollars.