Brands have their own corporate, solo insert completely owned by the manufacturer that consists of an advertising unit and gatefolds to use as recipe cards disseminating unique recipes that feature the retailer’s private label brands integrated into the ingredients of each recipe.

Manufacturer offers the retailer the gatefolds in exchange for incremental in-store promotional consideration. The retailer can use the gatefolds to advertise and promote their own private label brands or category events.

The unique recipes that feature both the manufacturer’s brand and the retailer’s private label brands yield millions of recipes disseminated into the consumer’s hands. These recipes increase sales and store traffic and is a “win-win” for both the retailer and manufacturer.